Demetra x Aeropostale

We had an exciting, high-impact collaboration with Gen Z TikTok influencer Demetra that became a major success for our business. I had the privilege of working one-on-one with her to curate her favorite pieces which evolved into a 57 piece collection. I managed the entire assortment and oversaw every aspect; from design direction and concept development to vendor collaboration. I led all fittings, managed communication, and handled all submits to ensure the perfect fit, fabric, and construction throughout the process.

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Scroll below to see the journey come to life!